Nukak in Seoul
1. Where are you from?
Hi I’m Kyungjun Kim from Seoul, South Korea. You can call me Nick.
2. What did you study and which is your background?
I had a major in Russian and International Trade in university,
I used to work in trading company in charge of overseas communication and local sales before I become a member of Nukak family.
3. How did you know Nukak (we will talk as always has been Nukak, not Vaho)?
While traveling in Barcelona, I was having a glass of wine with my friend and just found a Nukak shop in the middle of the city. In fact, I was already in Upcycling business in Korea so I entered into the shop and had a very closer look. At the very first sight on Nukak product, I just felt in love.
4. What motivated you to become a part of Nukak?
I always wanted to introduce good, descent upcycling brand to Korean customer as much as I can.
In that point of view, Nukak has good quality, beautiful graphic from the street of Barcelona and uniqueness for each customer.
Most importantly, Patricio, the designer of Nukak, gave us a massive support for Korean market and put his effort on building a productive partnership with us. That makes us become a part of Nukak.
5. How do you see the world of sustainability in 10 years?
I’m not a specialist on this, but I think the sustainability will become a most important issue on many areas. Any kind of industy. I hope what we do can be a little help for improving sustainability.
6. Do you apply a sustainable way of life in your daily life?
Simple things. Riding a bicycle within easy distance, carrying a tumbler for coffee. Etc.
7. Talk us about the other brands that you are selling and the Upcyclist project.
We have a great partnership with 5 of local brand for this project.
- Cueclyp : using discarded umbrella as a upcycling material, producing pouch, wallet and simple bags.
- Bicycle Trophy : using old bicycle parts to upcycle into the bracelet and interior stuff. Even though it uses old parts but the quality of product is very decent and solid.
- Endandrecords : using broken vinyl records to upcycle into the wall clock and mobile bumper. And each product, of course, has one and only album cover so I can tell it is very unique item.
- Sally sea : collecting the real sea shells from the beach and upcycling into beautiful accessories.
- Ongi (means Warmth) : it is hard to explain, this brand use the used coal ashes as a upcycling material, producing office accessory and pot. When you see this product you will be surprised.
8. How are your customers? (Age, Hobbies, Sports, Music…)
Mostly young people. 22-27 50% male 50% female. University students, particularly, students who has major like visual art, modern dance. I guess our major customer may fell in love with uniqueness and practicality of Nukak products. Since we opened the 1st shop, we’ve got really good reputation around this area.
9. What do you do in your free time?
Recently I’ve lost some weight due to busy work. So I’m trying to do workout at the gym.
And at the weekend, we regularly play football with friends and family.
10. Which form of transport do you usually use?
In easy distance, I ride a bicycle and mostly I like to take a bus cuz I love seeing outside, passing the urban scene.
11. Which is your favorite Nukak bag?
Too Many!,, among them, My favorite Nukak bag is the Vienetta. The Korean version of Vienetta is little bit different from Barcelona version. I offer the revised size to Patricio and he made it happened for Korean market. The Korean version is much wider and deeper! I love this design and size. And also it is so meaningful for me that it’s the first time to take part of designing process.
12. Where would you take the new Arce backpack?
I would like to have a long travel in South-East Asia. a good weather, beautiful beach and the vast forest. I think Arce will be the perfect partner for long travel, it can carry everything it needs.